Moisturizes, eliminates rough, dry and brittle beards, absorbs quickly, non-greasy. Made with natural ingredients. Made with shea-butter, black seed oil and honey. Made with natural ingredients. Men's quality grooming since 1956. The black seed, honey and blend of essential oils/extracts will soften the beard, provide intense moisture, reduce ingrown hairs, and stimulate the hair's natural growth system for a fuller, more manageable beard.